In a mediator's strategies during international mediation to peacefully settle conflicts, it is traditionally held that the mediation process is conducted in secret and the content deemed to be private. Very little information is shared with the mass media and only on 'on a need to know' basis (Bloomfield & Moulton, 1997:63; Galtung, 2000:162). This author argues that when too much secrecy exists, journalists are bound to make up stories or post biased press releases from either side of the conflict. Both situations pose a great danger to the mediation process. This article explores Annan's strategies and techniques in respect to the mass media during the mediation process in Kenya. The literature tends to neglect the role of the mediator in relation to the media during a mediation process because, historically, mediation is conducted in secret, like much in diplomacy. A number of authors have noted in passing tha