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Journal of Public Administration (JOPA)

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ISSN : 2
Digitilisation of Corporate Communication Amidst Covid-19 Pandemic: Case of a District Municipality in Gauteng Province

Author: Kumbirai F Mwadiwa and Lazarus M Maleho

Affiliation: Vaal University of Technology

Source: Journal of Public Administration, 2024-03-20 10:35:17

Accreditation: Department of Higher Education and Training (DHET)



Abstract: Digitilisation of Corporate Communication Amidst Covid-19 Pandemic: Case of a District Municipality in Gauteng Province

It is important for municipalities to continue managing their corporate communications regardless of the COVID-19 pandemic. These oblige municipalities to utilise the fundamental technological advances that are available in the 21st century. With the rapid increase of infections in South Africa, clearly the COVID-19 pandemic does not show signs of disappearing anytime soon. This has led to municipalities and other companies in different sectors reconsidering their traditional ways of doing business incorporating new media and other technological innovations. The study is aimed at the digitalisation of corporate communication amidst COVID-19 at a district municipality in Gauteng Province, which is a relatively new topic that has received little scholarly attention in South Africa. Data was collected using semi-structured interviews with 15 participants in top management positions chosen conveniently at Sedibeng Distric