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Sharing data electronically with key trading partners is needed to unlock value and boost economic activities in this big data era, especially for organisations such as the Africa Continental Free-Trade Area (AFCFTA). However, the myriad of ethical issues around the data and lack of clear frameworks to share the data is slowing the extraction of value from the data. In this study, the main question addressed is why has extraction of value from the big data remained on the radar of most organisations for a long time? The primary objective was to develop a data sharing framework that can be used on a broader scale by organisations such as AFCFTA that are already in some kind of relationship. We conducted qualitative research on the concept of data sharing with key stakeholders by interviewing executives, senior managers, and Information Technology consultancies in a manufacturing environment in Zimbabwe to find out what is limiting the